You typed something into Google five minutes ago. What came back — the ads, the links, the little boxes with quick answers — all of that, together, is called a SERP. If you’ve ever wondered why your competitor’s page sits above yours even though your content is better, the answer usually starts with understanding what a SERP actually is and how it’s built. A SERP (Search Engine Results Page) is the page a search engine shows after someone runs a query. It’s made up of organic results, paid ads, and a growing list of extra elements — AI Overviews, People…
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